Jun 19
2008PPC Banner Advertising On The Content Network
Filed Under (Content Network Tutorials) by admin on 19-06-2008
Tagged Under : Content Network, Image Ads, Placement Targeting
This is part 1 of a 4 article series that will discuss image advertising on the content network.
So as everyone knows, the content network is making a comeback. Today I am going to talk about pay-per-click banner advertising on the content network with highly targeted site placement. Banner/Image-Ad advertising is often overlooked because of the simplicity of just using text/adsense ads on the content network. I’m going to show you some unique advantages Banner/Image-Ads present and why you might want to begin running your own (especially if you’re decent at making graphics). First I’ll start with 2 good examples of affiliates running Google Image-Ads on the content network.
YouTube Image-Ad Advertising - Ringtones / Music
This is something you’ll see everywhere on youtube (which often means someone’s making money with it). There are banners on the video pages for almost every song and artist. They usually advertise ringtones, but I’ve seen folks advertising eMusic.com, Rhapsody, or other music download services.
“Myspace Resource” Site Targeting - Webfetti
The reason why I like this example is because the ad looks like it’s this website’s navigation. I’ve seen better examples, but I grabbed this one. The buttons are nice, shiny, and tempting to click. This affiliate is running the webfetti $2.50 payout. There is a huge amount of myspace resource site inventory that can be advertised on. CPC can’t be more than 10 cents on most of them. If you get 1/10 to download the free toolbar you’ll profit $1.50 for every dollar spent. 1/20 and you’re still in the black. Fun. There’s also a SmileyCentral offer on many affiliate networks that would work with this same myspace resource inventory, smilycentral pays $2.95.
You get the idea.
One more quick word about the YouTube 350px-200px Image-Ads. There are tons of opportunities to monetize videos from all kinds of different niches through affiliate banners. The best part is, you don’t have to make a single video! heh HA!
While writing this post and looking for just a few examples (w/out using any of my own) I couldn’t help but notice how many missed opportunities and how much low hanging fruit is out there in the content network via image-ads. I’ll reveal a couple, but I will mainly focus on how-to get started in part 2-4 of my PPC Banner Advertising On The Content Network series. Thanks for reading!
If you have any questions, leave them in the comments.



